4 posts tagged “marketing”
You maybe expecting to read my thoughts on the book, but you know what? Your better off reading the book description or a review. What I personally find value in is a list of the Chapters. What I will say is this:
- Its a quick read.
- Each chapter has a real world example and explain a marketing concept.
- The book makes it easy to apply the concepts to your business.
Chapters:
- How to Sell a Lobster
- The First Member Trap
- The Lineup
- The Three Boxes
- The Captain of the Titanic
- The Box of Chocolate
- The Basketball Mind-Trap
- The Birdcage Brochure
- The Big Idea
- The $5 Cup of Coffee
- The Gourmet Mea
- Opening Their Wallets
- The Quick-Fix Pill
- The Third Degree
- The Mountain Guide
- The Dating Game
- The Forest
Related
[Big Inc.]
Take two seconds to check out this site: http://www.biginc.com/ - try answering "no" to the questions. Gets your attention doesn't it.
I read this sentence and I stood up!
"A commodity is only a commodity if you treat it as one."
It's simple, to the point - but it's got some deep meaning. Are you running a company that treats its employees like a commodity? Do you price or create your product/services like a commodity? Is your company's experience being commoditized?
Think about... get creative! Push the limits, if you don't, you'll find yourself in a commodities business: low margin, un exciting, slowly dying.. how fun?!
How many developers build commerce sites based on the way they would buy from this vendor (I use the word 'buy' in many conntext - buy, use, interact, etc..).
As I sit here and learn about "Persuasion Marketing", the big idea Ive gotten is: "Sell to Frank, the way he wants to Buy".
Who is Frank? That's a tougher question to answer, but not impossible. I haven't read the book, but Im betting the answer lies within.
