2 posts tagged “video”
Mike Arrington (Founder of Techcrunch) recently spoke at Start-Up School. One of the points he made was in reference to Teddy Roosevelt speech, which he argues (and I agree) that start-ups are in the arena.
"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat."
Reference
All Videos / Speakers
Yesterday I picked up a new pack of gum, Stride. It had a neat logo & packaging (yep, I'm a sucker for anything different).
What's even more interesting is the marketing behind it. I did a google search online to figure out who was behind it (Cadburry it seems...), and what I found was a very interesting campaign to promote and launch the gum.
From an internet point of view, It's got a myspace page, a wikipedia entry, and a viral video generated by Matt dancing all over the world.
Where the Hell is Matt.com
You Tube Video
The line between user-generated, and users-being-paid-to-generate is being blurred. None-the-less, for about $30K (to send Matt around the world on his dancing spree), they got almost a million user views! Can you spell VIRAL.
